Business Writing for Results: How to Create a Sense of Urgency and Increase Response to All of Your Business Communications
A Three-Step System for Dramatically Improving the Impact of — and Results from — Your Business Writing
The best business writing has its own distinct rules. It must be friendly without being chatty, professional without being stuffy, and results-oriented without being overbearing. Business Writing for Results explains what those rules are, and shows you how to work within them to write e-mails, letters, and reports that are clear, convincing, and direct — all in one-third less time!
Combining an easy-to-follow, workplace-proven model with case studies and hands-on exercises, this no-nonsense book shows you how to target each reader personally, convey the proper image, and supply motivation to take specific actions. Turn to any page to discover the secrets to:
Each day, your career success depends on what you write and how you write it. Let Business Writing for Results provide you with the tips, rules, and guidelines you need to make each of your written business messages urgent, unambiguous, and designed to produce the outcome you want.
Putting First What Matters Most: Proven Strategies for Success in Work and in Life
4-volume audio CD set Over 4 hours of practical ideas, $9.95 each plus $4.95 shipping & handling. All 4 volumes for $35.80 plus $8.95 shipping & handling.
Join Jane as she highlights key elements of her program. Listen to her discuss how you can put her winning strategies to work. Enjoy the inspirational stories!
How to Design Eye-Catching Brochures, Newsletters, Ads, Reports (and everything else you want people to read)
4-volume video set (3 hours, 19 minutes) includes the 61 page workbook (extra workbooks are available) $299.95 plus $8.95 shipping & handling (extra workbooks are $9.50 each, no additional shipping and handling for extra workbook orders up to ten units when ordering the video set)
How to Create High-Impact Design
Book, 80-pages, bound so it will lie flat, the book is intended for you to use as an ongoing reference, $49.95 plus $4.95 shipping & handling
Join Jane as she takes you through the design process. Good design doesn't just happen — it requires a keen understanding of readers' preferences and graphic design principles. In an easy to follow, step-by-step approach, you'll see the design approaches Jane discusses spring to life!
From setting your objectives to coming up with a creative approach; from specing type (how many fonts should you use anyway?) to working with rules, drop caps, and dingbats; from integrating photographs to selecting grids, you'll be armed with knowledge you can use.
Scores of examples highlight design principles in both the video and the book. Jane's clear and easy-to-read commentary makes theory spring alive. You be able to:
Your designs will win acclaim and accomplish your goals because they'll be methodically — not whimsically — created.
How to Create Well-Designed and Highly Informative Newsletters
4 volume video set (3 hours 30 minutes) includes the 48 page workbook (extra copies of the workbook are available) $199.95 plus $8.95 shipping & handling (extra workbooks are $9.50 each, no additional shipping and handling for extra workbook orders up to ten units when ordering the video set.)
How to Create High-Impact Newsletters
Book, 94-pages, bound to lie flat as an on-going reference $49.95 plus $4.95 shipping & handling.
From soup to nuts — everything you need to know to produce a newsletter that gets read is here. And nothing gets read more than a well-produced newsletter.
From surveying your audience to writing it; from editing tricks of the trade to designing it to convey just the image you want; from distributing it to proving that it's working (and fixing it if it's not), this content-packed program will ensure your organization's publications are on the mark.
Whether you're producing an Internet newsletter, a four-color publication, or whether you budget requires you to produce an inexpensive newsletter, you'll learn to write, edit, and design it quickly and well — and targeted to your specific readers.
Follow along with Jane's viewer- (or reader-) oriented commentary as you:
Your newsletter will get read when you follow Jane's systematic approach.